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Starting New Ventures: Dr. Jack M. Wilson UNIVERSITY OF MASSACHUSETTS LOWELL Manning
School of Business SCHEDULE (Subject to change with notice) |
| Date | Chapter -read PRIOR to class | Case | Extra |
| 4-Sep | Ch. 1-Intro. to Entrepreneurship/Entrepreneurs | Form case teams | |
| 9-Sep | Ch. 2-Recognizing opportunities/ideas | ILINC LearnLinc Case: | The ILinc LearnLinc Story |
| 11-Sep | Ch. 2-Recognizing opportunities/ideas | My Presentation: ScriptPad | |
| 16-Sep | Ch. 3 -Feasibility Analysis | My Case: Segway | Pick a Case by Today |
| 18-Sep | Ch. 3-Feasibility Analysis | Case: Tommy John | |
| 23-Sep | Ch 4 –Writing a Business Plan | Case: Kazoo | |
| 25-Sep | Ch 4 –Writing a Business Plan | Case: d.light | |
| 30-Sep | Ch 5-Industry and competitor analysis | Case: Panera Bread [Online Assignment] | Class is online today -NOT in class |
| 2-Oct | Ch 5-Industry and competitor analysis | Case: UBER (Replaces ZipCar ) | Theresa Chadwick, David Ford |
| 7-Oct | Ch 6 Developing effective business models | Case: Dell computer | |
| 9-Oct | Ch 6 Developing effective business models | Case:NetFlix -Review for Exam [Review Sheet] | Yash Sampat, Justin Morgan |
| 14-Oct | Exam 1 Chapters 1-6 | ||
| 16-Oct | Ch 7 Ethical and legal foundation | Case: Napster | Dan Paikowsky, Theo Pantely |
| 21-Oct | Ch. 8 Assessing financial strength/viability | Case:Cold StoneCreamery | Cheatra Chhav and TBN |
| 23-Oct | Ch. 8 Assessing financial strength/viability | Case: Zappos Case | Brandon Saliba, Robert Saraiva |
| 28-Oct | Ch. 9-Building a new venture team | Case: Google | Sara Greenspan –Aaron Hemenway |
| 30-Oct | Ch. 10 Getting financing or funding | Case: Zazzle | Axel Cusolito, Phil Reid |
| 4-Nov | Ch. 10 Getting financing or funding | Case: KickStarter- | Tim Regan, Jeremy Cwieka, Dale Ward |
| 6-Nov | Ch 11: Unique marketing issues | Case: Proactive | Matt Potvin, Ryan Hamelin |
| 11-Nov | Veterans Day Holiday | ||
| 13-Nov | Ch 11: Unique marketing issues: | Case: Smuckers Uncrustable Online Case | Class is online today -not in class |
| 18-Nov | Ch 12 – Intellectual Property | Case: ModCloth | Hala Ayoubi, Neary Rim, Hagar Baah |
| 20-Nov | Ch 12 – Intellectual Property | Case: Tesla- Term Papers are due! | Matt Lane, David Bannon |
| 25-Nov | Ch. 13 - Growth challenges | Case: GroupOn | Kerlentz Constant –Ikechukwu Iloputaife |
| 26-Nov | Wed.=Thur Ch. 14 Strategies for growth | online assignment-online NOT face to face | email assignment to me by end of day |
| 27-Nov | Thanksgiving Holiday | ||
| 2-Dec | Ch. 14 - Strategies for growth | ||
| 4-Dec | Elevator Pitches | ||
| 9-Dec | Review for Final Final Review-Fall of 2014 | Elevator Pitches -finish | |
| 11-Dec | –Reading Day -Finals - December 12-18 | Final Dec. 12 11:30 am FA 309 | Final Review-Fall of 2014 |
